atxmarketingATX Chiropractic Solutions

All posts by atxmarketing

We look forward to assisting your practice further, please call us on 1800 330 118 for any questions.



ATX Joins Forces with Australian Spinal Research Foundation: Driving Innovation in Chiropractic Care

We are proud to announce that ATX has become a commercial sponsor of the Australian Spinal Research Foundation (ASRF), a pioneering organisation dedicated to advancing chiropractic research globally. This partnership signifies our commitment to supporting quality research focused on vertebral subluxation, a cornerstone of chiropractic care.

The ASRF is renowned as the largest chiropractic research funding organisation internationally. Through our collaboration, we aim to facilitate groundbreaking advancements in chiropractic and functional neurology, empowering practitioners with the latest tools and knowledge to enhance patient care.

As part of our sponsorship, we are excited to participate in the upcoming Dynamic Growth Experience, scheduled for Saturday, April 20th. Our Director, Roger Davis, will be speaking at the event, where we will showcase our latest innovations in both the medical and veterinary markets.

Among our innovations are revolutionary technologies such as the world’s first large format DR panel for orthopedists, developed by ATX. Additionally, our AI-based X-ray image diagnostic assistance service offers a valuable second opinion and confidence boost, particularly for less experienced veterinarians. Furthermore, our proposal for remote radiography has the potential to revolutionize the way X-rays are taken, paving the way for more efficient and accessible diagnostic imaging.

We invite you to join us at the Dynamic Growth Experience to explore these cutting-edge developments in chiropractic care and discover trending technologies in the market. Don’t miss this opportunity to be at the forefront of innovation in the field.

To learn more about the event and register, visit

We look forward to assisting your practice further, please call us on 1800 330 118 for any questions.


It’s that time of year again! Take advantage of our once-off special for the EOFY 2020.

If you’ve been considering upgrading from your CR X-ray system (Agfa, Konica, etc) then NOW is the time to take advantage and score an awesome deal!

For a limited time only, ATX is offering with every capital equipment purchase over $25,000.00:

  • Theragun PRO – Percussion Therapy gun (Valued at $900.00)


  • $500.00 Discount on the final invoice price.

This offer will only be available for a limited time, you may find more information on the world renowned percussion therapy gun below.

ATX Ultra-140H DR System is a cassette-sized, next generation flat panel DR Detector. This system can be retrofitted to your existing CR or Film bucky and will allow you to acquire outstanding images sub 2 seconds.

View product here

The Longtail is the world’s first monolithic full-spine flat-panel DR detector. No more long scan wait, no image stitching, no image gaps, and no plate overlap. It is the first of it’s kind to produce long-bone and full-spine digital studies instantaneously with the highest geometric accuracy.

View product here

Universal Raymaster uniquely combines economy and flexibility in a system designed to meet specialised and individual professional radiographic needs. This system includes the Universal Taymaster, Varex Rad14 Tube, CMP200 Generator, Ultra-140H DR package and 2 years warranty & support.

View product here

Percussion Therapy – Theragun Pro Kit

The deep muscle treatment pros trust with the durability and features they rely on. Enhance muscle recovery, release stress and tension, and soothe discomfort with the smart percussive therapy device in a league of its own. We stand by PRO’s professional-grade durability with an industry-leading 2-year warranty.

6 Easy-to-Clean Attachments

What touches your body matters, and hard plastic can harm the body. So all of our attachments, except the Supersoft, are made with non-porous closed-cell foam, which can be easily wiped clean for a more hygienic experience.

What’s Included

• Theragun PRO
• Protective Carrying Case
• 6 Attachments with Travel Pouch
• 2 Rechargeable Lithium-ion Batteries
• Lithium-ion Battery Charger

Terms & Conditions apply*

Comparison of DR Systems in the market. 2020

Over the past 9 months, ATX has carefully been researching the Digital Radiography Market to measure, compare and distinguish the pros and cons of 3 Digital Radiography panels within their respective budget.

The three compared DR Panels span across, low, medium & high price ranges. For privacy purposes, Brand Name 1 & Brand Name 2 panels have been left intentionally blank.

Prompted by hearing consumer opinions within the market, ATX would like to clarify that the quality of a DR Panel does not always relate directly to price or the brand the DR Panel is manufactured by… Unfortunately, many consumers have been caught out by the bigger players offering cheap goods with a brand name slapped on it.

Here at ATX we’ve heard of this happening a lot over the past 12 months which actually prompted us to perform this invaluable market research. If you’ve been quoted anything less than $24,000 for a DR Panel + Acquisition computer, then it might be worth your time to get into the nitty gritty and look at the specifications.

Lucky for you, we’ve done this and summarised which specifications you should have on your radar.

FYI – Both unnamed panels are world recognised corporations within the X-ray imaging field…

Research undertaken by ATX Development team. 05/2020

When you are considering the investment associated with DR Digital X-Ray solutions, it is very important that you perform your homework before making a decision.

Questions to ask yourself would be;

  • Does the vendor actually manufacture anything or just picks and chooses a solution from multiple manufacturers..?
  • How long have they been in business…?
  • What is their level of expertise in the Chiropractic imaging space…?
  • Do they support local x-ray dealers and not sell direct?
  • Can they support my investment for years to come? You want peace of mind.
  • What are their service options and can they offer a fast level of service when you need it the most?

Having taken into account all of the relevant technical and software specifications the final check box is the level of service and aftercare support your vendor is willing to provide, not to mention the cost of doing so….

We want you to receive the best bang for your buck, thats why we’ve done our research so that it can be easier for you to be the empowered consumer. You may find the compared ATX Ultra-140H DR Panel here or click the advert below.

Spinal Research Hero Month – March 2020

During the month of March 2019, practices and individuals got involved and held fundraising activities in support of Spinal Research’s Mission to facilitate research that furthers the understanding and development of chiropractic care. $5,500 was raised for research – amazing! 

This year, the Australian Spinal Research Foundation are planning to have many more people holding an event or fundraiser in practice. 

If you think it’s important to be able to show your practice members and community that the effectiveness of chiropractic has been proven through research, now is the time to jump on-board and have some fun while raising important funds for Spinal Research. 

How this partnership benefits you…

This year, ATX plans to further assist the Foundation by pledging to offer the community two very special opportunities during SR Hero month in march.

1. Upgrade your existing X-ray system whilst knowing $500.00 of your spend will be going straight to the Australian Spinal Research Foundation.

2. Book in a service of your x-ray system whilst knowing $50.00 of your spend will be going straight to the Australian Spinal Research Foundation.

Keep your eyes peeled as all details will be revealed Monday morning via the foundations social media.

Terms & conditions:

  1. To confirm these offers, the customer will be required to mention that they would like to support the Australian Spinal Research Foundation.
  2. It is important to note that any practices that are further than 50km from the Metro CBD area of Sydney, Melbourne, Perth, Darwin, Canberra, Brisbane and Adelaide will incur additional travel charges.
  3. These offers are valid until the 31st of March 2020 and will need a signed confirmed order with a paid 10% deposit within the time frame.

DR Panel Buying Guide

If you’re looking to upgrade to Digital Radiography (DR), you’ve probably wondered what are the key considerations when purchasing a DR Panel?

You may have drawn some conclusions for yourself based on price, country of manufacturer, brand names or even word from your colleagues. Lets set some things straight and provide you a clear image on what you should be looking for.

Considerations when purchasing a Digital Radiography (DR) system.

There are a few important features and functions to consider when purchasing a DR – as no panel are equal in their performance…

Most buyers will consider price and country of manufacture when deciding on a DR panel (or talk to their colleagues). Although price is important and the manufacturer is also important they are not the only considerations, these include:

Most buyers will consider price and country of manufacture when deciding on a DR panel (or talk to their colleagues). Although price is important and the manufacturer is also important they are not the only considerations, these include:

2- The level of Grayscale – Each tiny electronic component converts the light from the scintillator to a binary word (ones and zero) and a 16 bit word or conversion will produce a vast 65,536 shade of grey. The more greys the greater the ability to differentiate tissue densities and there better diagnosis.

3- Resolution – How tightly packed is the panel with the tiny light receptor electronics – this determines the smallest object that can be viewed in an image. It is usually measured in Micron or one millionth of a millimetre – so the lower the number the better the resolution. For most medical and veterinary radiology application 140 microns is acceptable. Resolution is also presented as Line Pairs per millimetre which is a more subjective measure of resolution.

4- Leakage current – This is big factor in the performance of the panel as it will degrade the ability of the panel to produce a true representation of the anatomy. Some manufacturers are known for higher leakage current and these are often but not always sold at a cheaper price.

5- Automatic Exposure Detection or AED – Is the panels ability to detect the initial radiation from an exposure in order to signal to the panel get ready (apply voltage to electronic components) to accept the image. Some panel manufacturers have not quite perfected this and therefore results in longer and unpredictable acquisition times (how long it takes for the image to appear on the computer screen.)

6- Mechanical strength – Has panel been drop tested – if so from what height?

7- IPX Rating – What is the panel rated to? Is it water & dust proof?

8- Battery life (typically for wireless panels) – This is dependant on the number and quality of the batteries – but also the amount of power consumed by the panel in idle state. Does this panel have a battery that needs to be replaced every so often? This varies from panel manufacturer.

9- Components for a DR panel are often sourced from different countries, therefore the panel may have a formal Certificate of Origin – however no particular pedigree in terms the location of manufacture.

Here at ATX we have developed our ULTRA-140V DR panel package to acquire the best possible quality image at an affordable price. We pair our DR Panel with an All-in-one touch screen computer, DROC acquisition software, free training, remote installation, 2 years warranty, 2 yearly preventive services and 2 years unlimited remote support. We also offer ongoing assurance packages to ensure you’re covered for the lifetime of your purchase.

Join our mailing list

and receive special promotions.

Your email is safe with us. We do not share or sell the list to anyone.